To help launch UEFA’s new Conference League as a credible and exciting competition for the bottom level clubs of the Europa League in 2021 /22 season.

The introduction of the UECL was an opportunity for clubs and fans from lower-ranked UEFA member countries to show Europe what they are made of, and so the start of a new era for many football fans.

We developed ‘Make It Yours’ - An activation led campaign that throws open the doors to Europe’s most inclusive tournament, giving fans the opportunity to be part of the tournament by delivering the trophy onto the pitch for their team, should they progress all the way.