Women’s football is hurtling ahead.
Is your brand keeping up?

Women’s Football has been experiencing a huge cultural shift with record attendances, unprecedented viewership and new levels of investment.  We take a look at how the game is evolving and the key implications for sponsors, brands and organisations with this 15 step action plan.

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In this 15 step brand action plan, you’ll uncover:

1. How women’s football is changing
2. Implications for sponsors, organisations and other brands
3. Key actions your brand or organisation must take to unleash the new opportunities around the women’s game

About the authors and our dedicated Women's Sports division

India Thomson, Women's Sport Director at WeAreFearless, life-long sports fan and player, India’s relentless spirit and expertise of all things Women’s Sport has transformed the WeAreFearless team, spurring everyone to get involved. "I'm delighted to head up this division and use my experience across a wide range of sports clients to lead Fearless' work in the Women's Sports space". If you would like to find out how your brand or organisation can unleash the new opportunities around the women’s game, get in touch india@wearefearless.com

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Rebecca Sowden, Women’s Sport Directors at WeAreFearless, is a former New Zealand Football Fern and USA College player who has 20 years of experience helping brands connect with consumers through sport and entertainment partnerships