The Olympic and Paralympic sponsorship opportunity is evolving.
Is your brand keeping up?

The battle to cut through the clutter to stand out and win is as competitive as the events themselves, and the risk of brands wasting their investment by failing to stay relevant in this new era of Games Marketing has never been higher. We take a look at the key implications for sponsors, organisations and brands with this 7-step action plan.

‍Click here to download your copy now


In this 7-step action plan, you’ll uncover:

✅ The critical changes to the Games Marketing landscape

✅ Key actions and best practice to maximise your impact

✅ The implications for sponsors, organisations and brands

‍

‍About the authors:

‍

Garry Dods
Founder & MD

‍Garry is the founder of WeAreFearless, the 4 time ESA European Sponsorship Agency of the Year.  Garry has over 25 years’ experience creating and executing bold, award-winning integrated sports and entertainment partnership strategies and campaigns from his time at Mars, Octagon and WeAreFearless

‍

‍

‍

‍

‍

‍

‍

Michael Barnard
Partnerships & Business Director

Business Director Partnerships and Olympics, with 15 years experience negotiating and activating high profile partnerships. Michael leads Fearless’ work on Bridgestone’s Olympic and Paralympic partnership and is a regular judge for the European Sponsorship Association Awards.

‍

‍

‍

‍

‍

‍

‍

James Williams
Former Coca-Cola GM & VP Tokyo 2020 Olympic & Paralympic Games
‍
‍James’ stellar 25 year career has taken him across the world leading highly complex, multi-functional & cross-cultural programs and sports marketing campaigns with 16 of those years at the Coca-Cola company. James delivered the highest commercial returns on record for an Olympic and Paralympic Games for the business. 

‍

‍

‍

‍

‍

‍

‍