TeamViewer: SheSportTech

We need more She in Sport Tech.

Diversity of talent drives innovation and progress for all

Working with partners at Man Utd and Mercedes-AMG Petronas F1, we helped TeamViewer launch SheSportTech, an initiative to inspire even more women to see the breadth of opportunities in the world of technology.


Establish TeamViewer as a socially responsible innovator, committed to addressing gender disparities in sports technology


There is a massive gender gap in Sports Tech, an environment where 75% of roles are held by men*. This industry is a poignant illustration of the representation gap that the wider tech industry suffers from.

Women need Sports Tech role models to look up to, to inspire them and give them the confidence that they themselves could have a career in tech.

the fearless solution

SheSportTech. Bridging the representation gap in Sports Tech.

First, leveraging partnerships with Manchester United and Mercedes-AMG Petronas F1, we juxtaposed their star players with incredible women working behind the scenes in technology roles. These playful illustrations of togetherness brought to life the emotional benefit of working for a sports team whilst also whilst also casting a light on a variety of sports tech roles.  Because if you can’t see it, you can’t be it.

Then, through the She Sport Tech Pathway, we offer women inspiration, support, grants, networking and unique access to this fascinating world, empowering women to discover their own future in Sport Tech.

Why? Because having more women in tech, any side of tech, makes the industry and the world better.


The Results

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